An automobile manufacturer runs an advertisement proclaiming that one of its luxury cars has been the best-selling model in the united states for two straight years. this is an example of an ad using a(n) ________ appeal. feature favorable price product popularity news emotional next
the answer is product popularity product popularity appeal refers to an marketing tactics that relied on the number of customer base in order to create a perception of good quality product. In general, people who see a product with large customer base will believe that "That product must be good, since many people use and trust the product"
