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ou develop two types of PSAs (Public Service Announcements): one that uses a fear appeal to attempt to scare people into compliance and one that does not. You then show the fear ad to one group of people and the non-fear ad to another group. At the end of the experiment, you ask participants how effective the ad is. In this example, BECAUSE YOU SHOW THE AD TO TWO DIFFERENT GROUPS OF PEOPLE THIS IS A : Between-Subjects Design Within-Subjects Design Factorial Design

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Answer:

Between-Subjects Design  

Explanation:

The advertisement was shown to two different groups of people because Between-Subjects Design was used. This type of design determines that a research will bring together two groups of people, where each person, of each group, will only be exposed to one treatment of the experiment, that is, to a tested element, having not counted on the other treatment of the experiment. This allows the research to be able to compare the results of each treatment in different people.

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